Information
Real-time visibility
- Detailed real-time view of trade operations
- Performance analysis by action / brand / structure / business unit
- Clear reporting for better decisions
Solutions Commop
Commop.
Trade marketing activations.
Faster, controlled, measurable.
An intelligent trade marketing system that helps teams generate brand activations quickly, cost-effectively, and with fully personalised communication.
- Launch activation communication in minutes
- Control & reallocate budget with confidence
- Analyse performance by action, brand, and business unit
Built for trade teams that execute at scale.
Trade Marketing
Brand Management
Key Account / Commercial
Retail Execution & Field Teams
Distributors & Partner Networks
Sales Operations
Standardise how activations are created, deployed, and measured. Across brands, clients, and regions.
Trade marketing challenges we solve.
Activations take too long to create and adapt per client
Execution varies across field teams and partners
Budget leakage and low control of spend allocation
Limited visibility on performance and ROI by action/brand
Too many formats and assets to manage consistently
POS materials and stock dispersed across warehouses/partners
Advantages that power your trade operation.
Speed
Faster execution
- Reduce activation execution time
- Users create communication in one click
- Personalised communication delivered in multiple formats
Profitability
Budget + resource control
- Budget compliance: control, manage, and reallocate spend
- Better results through organised teams and objective processes
- Reduce cost across formats and support
How it works.
From objective to activation impact.
Set objective
Acquisition, loyalty, sales growth, visibility, or launch
Build activation
Ready-to-execute structure with all assets and rules
Personalise
Adapt communication by client, brand, or region
Deploy
Clear ownership and execution via teams and partners
Measure
Performance, budget, and stock optimisation
Modules built for trade execution.
Five interconnected modules that cover the full trade marketing lifecycle.
Module
Clients
Create activations aligned to each client's needs, so every action adds value.
- Client knowledge & segmentation
- Create activations suited to client reality
- Improve relevance and commercial impact
Module
Activations
Objective-driven activations ready to implement quickly.
- Activation library organised by objective
- Repeatable playbooks across brands
- "One click" activation deployment
Module
Teams
Empower teams with autonomy and clarity to execute consistently.
- Empowerment to drive engagement
- Clear responsibilities and process
- Better execution across regions/partners
Module
Budgets
Define, control, and reallocate budget at any moment.
- Budget control by client / brand / type / product
- Reallocation mid-campaign
- Clear visibility of spend and impact
Module
Stocks
Centralise inventory control of POS materials, across warehouses and partners.
- Register and control stock centrally
- Visibility across warehouses/partners
- Reduce waste and stock-outs
Built for real activation scenarios.
New product launch activation across regions
Deploy consistent launch activations across all regions with localised communication.
Client-personalised activations without rebuilding
Adapt existing activations to each client's needs in one click.
Standardised execution playbooks for field teams
Ensure field teams and partners execute consistently with clear guidelines.
Reallocate budget based on performance signals
Shift budget mid-campaign to activations that are delivering results.
Prevent POS material stock-outs
Central inventory control across warehouses and partner locations.
Compare activation performance by brand and unit
Analyse which activations work best by brand, structure, and business unit.
Performance visibility you can act on.
- Performance analysis by Action / Brand / Structure / Business Unit
- Budget burn vs plan + reallocation tracking
- Execution consistency across teams/regions
- Stock movement and availability signals
Choose the right version for your structure.
Commop Express
Ideal for small structures / first adoption
- Core activation and client modules
- Essential reporting and dashboards
Commop
Ideal for medium regional and/or national structures
- Full module suite with budget and stock
- Advanced analytics and multi-team support
Corporate
Ideal for large international structures
- Enterprise governance and multi-region control
- Custom integrations and deep reporting
Works standalone. Even stronger together.
Commop + BrightNow
Turn activation execution into structured tasks and workflows with clearer follow-up and accountability.
Commop + OneCore
Connect activations to connected spaces and device networks (screens, environments) for operational readiness.
Frequently asked questions.
Commop supports all types of trade marketing activations including acquisition campaigns, loyalty programs, sales growth initiatives, portfolio expansion, brand visibility actions, and new product launches. Each activation type has dedicated templates and workflows.
Yes. Commop's one-click personalisation allows you to adapt any activation to specific clients, regions, or brands instantly. Templates maintain brand consistency while allowing local customisation.
Budgets are defined by client, brand, product type, and activation. You have real-time visibility of spend vs plan, and can reallocate budget mid-campaign based on performance signals, all from a single dashboard.
Teams receive clear activation playbooks with defined responsibilities. They can execute independently within guidelines, while managers maintain visibility and control over execution quality and consistency.
Commop provides centralised inventory control for all POS materials across your own warehouses and partner locations. Track stock levels, movement, and availability to prevent stock-outs and reduce waste.
Comprehensive analytics covering performance by activation, brand, business unit, team, and region. Track execution consistency, budget burn, stock utilisation, and ROI across all dimensions.